The Super Bowl is one of the most highly anticipated sporting events of the year, and tickets to the big game are some of the most sought-after items in the sports world. But as the game has grown in popularity over the years, so have the prices of Super Bowl tickets.
From the inaugural Super Bowl in 1967, when ticket prices were a modest $6-$12, there has been a consistent increase. The first significant price leap occurred for Super Bowl XIX in 1985, with tickets priced at $125 each, and since then, prices have increased by $25-$100 every few years. The early 2000s saw a substantial hike, with tickets for Super Bowl XXXIX in 2005 priced at $600 each, and Super Bowl XLIV in 2010 tickets going for $800 each.
The 2010s witnessed a plateauing of prices, with the average cost rising from about $1,000 in 2010 to $2,500 by 2018. However, recent years have seen dramatic jumps, with the 2020s Super Bowl reporting an average ticket price exceeding $7,000! This surge in average ticket prices is largely due to Super Bowl venues enhancing the VIP experience. Suites and club seats have become luxury experiences far beyond what the average fan can afford, with massive suites costing hundreds of thousands of dollars, significantly driving up the average price. While standard ticket prices have indeed risen, the increase is not as stark as headlines might suggest.
For this year’s Super Bowl, the cheapest seats available are costing upwards of $4,000. The average cost of a ticket has climbed to around $9,000, marking it as the second-highest ticket average ever recorded. This peak was previously reached in 2021 for the Buccaneers/Chiefs Super Bowl, where average ticket prices skyrocketed due to limited supply from COVID-19 attendance restrictions. Despite these high costs, Super Bowl ticket prices have been on a steady incline since the event’s inception.
Prospective attendees of this year’s Super Bowl should anticipate spending between the low end (currently about $4,100) to the average price of $9,000 per ticket, depending on their seating preferences.
As the Super Bowl’s popularity continues to grow, ticket prices are expected to rise further. Nonetheless, tickets to the grand event remain highly sought after, maintaining their status as one of the most desirable sports items.
If you want to know the chances of your team making it before you spend on a ticket, check out the updated Super Bowl odds each week to see if you will need to start planning!
How Super Bowl Tickets are Distributed & Lottery Drawing (Face-Value)
The markup on Super Bowl tickets is significant, with the secondary market (platforms like StubHub and SeatGeek) driving up prices well beyond face value. It remains exceedingly challenging for the average fan to secure tickets at face value.
The NFL allocates 75% of available tickets to its 32 teams, with 35% going to the participating Super Bowl teams. The host team receives about 6% of the tickets, while the other 31 teams share the remaining 34%, equating to just over 1% per team. Many of these teams conduct lotteries among their fans to distribute their ticket allotment.
The remaining 25% of tickets are at the NFL’s discretion, divided among NFL-affiliated entities, television networks, corporate sponsors, media, VIPs, charities, and fans. This distribution strategy keeps demand high and prices on the rise.
How You Can Buy Tickets at Face Value
There is still a chance to buy Super Bowl tickets at face value through the NFL’s annual lottery, which awards 500 pairs of tickets to fans. Although the odds are slim, entering the lottery is free and might be worth considering.
If selected, winners have the chance to buy a pair of Super Bowl tickets at face value. Note, however, that it’s too late to participate in the lottery for this year’s Super Bowl, as registration takes place from February 1st through June 1st.
For those learning about the Super Bowl lottery for the first time, it could be a viable option for securing affordable tickets in the future. Winners must be prepared for the costs of attending the game beyond just the ticket price.
Additionally, the NFL has imposed restrictions on lottery tickets to prevent resale for profit. Winners must collect their tickets on game day and enter the stadium immediately, ensuring tickets go to actual fans.
Want to attend a major sporting event that costs a lot less? Check out the NCAA tournament ticket prices. You’ll definitely get more bang for your buck.