It’s hard to believe that the ticket price to go to the first Super Bowl was a mere $6. That’s certainly not the case anymore. Ticket prices reached historic levels in 2015 when the Patriots faced the Seahawks. The average ticket to see that game was roughly $4,314. Absolutely crushing the previous year average price of $2,436 (Broncos/Seahawks). It was the highest mark by quite a margin. The closest we had seen in recent years was the SB XLV (Packers/Steelers) which saw an average around $3,561.
While Super Bowl 50 didn’t quite reach the historic numbers of the year before, it was still up there in terms of price. The average ticket to see the Broncos/Panthers as right around $4,0000. Things spiked back up in a big way last year for SB LI (Falcons/Patriots) with a new record being set, as the average ticket prices were around the $5,500 mark.
Prior to the recent surge, we had seen the average ticket price on the secondary market typically fall somewhere in the $2,500 to $3,000 range.
Super Bowl Ticket Prices: How Much Would It Cost to Go to the Big Game
Early indications were that Super Bowl 52 could flirt with setting a new record, especially once the Vikings reach the NFC Championship Game, as Minnesota fans were more than willing to shell out a bigger ticket price knowing they wouldn’t have hardly any travel expenses. In fact, average prices were around $5,700 during the NFC title game, but it’s been all down-hill since the Eagles victory over the Vikings.
That’s not to say tickets are going to be cheap. Early indications are that the average price has dropped around $1,000 and many expect that average to keep dropping in the days leading up the game. It certainly doesn’t help that Minnesota isn’t exactly an ideal vacationing spot this time of year.
If you don’t mind the cold and attending a Super Bowl is something on your bucket list, this might be one of the cheaper options in the near future. For the best deal, I suggest holding out as long as you can to buy the tickets.
How Super Bowl Tickets are Distributed & Lottery Drawing (Face-Value)
As I’m sure most of you would guess, there’s quite a mark up on Super Bowl tickets. Face value is $500 for the 1,000 lottery tickets (keep reading for more on lottery tickets). Between $850 to $1,800 for general admission and up to $3,000 for club seats.
The NFL gives 75% of the tickets available to the league’s 30 teams. Of which 35% go to the two teams that are playing in the Super Bowl. The Texans will receive approximately 6% of the tickets since they are the host team. The 27 other teams split the remaining 34%, which comes to a little over 1% each. Most of those teams hold lotteries among their fans to distribute those tickets.
The 25% that is left over is for the NFL to disperse as it pleases. They are divvied out among several groups. NFL affiliated companies, TV networks, corporate sponsors, media, VIPs, charities and fans. This distribution method creates high demand, which keeps the prices climbing.
There is a way, however, to purchase Super Bowl tickets at face value. Now I’ve got your attention. Every year the NFL gives out 500 pairs of tickets to fans through an annual lottery. Although your chances of being drawn is slim, it may be worth a shot since it is free to enter.
If chosen, you will have the opportunity to purchase a pair of Super Bowl tickets at face value ($500). Unfortunately it’s too late to get in on the action for this year’s Super Bowl. The lottery sign up takes place from February 1st through June 1st.
If this is the first you’ve heard of the Super Bowl lottery, it could get you a couple affordable tickets in the future. Just be prepared to cover the expenses of actually going to the game. It’s also worth noting that the NFL has recently put a restriction on the lottery tickets. Winners are required to pick up their tickets on game day and immediately walk into the stadium. This is to prevent anyone from attempting to sell their tickets for a profit.
Want to attend a major sporting event that costs a lot less? Check out the NCAA tournament ticket prices. You’ll definitely get more bang for your buck.